Making packaging disappear

We are on a mission to make packaging disappear.

Our portfolio of advanced, all-natural packaging solutions made from seaweed and plants are naturally biodegradable and home-compostable, just like a piece of fruit.

Each product responds to a specific plastic problem we identified across multiple industries, from electronics, fashion, and cosmetics to food. We innovate along the manufacturing chain, developing materials, proprietary manufacturing machines, techniques, and novel formats and designs of consumer products.

Our story

Co-founders of Notpla, Rodrigo Garcia Gonzalez and Pierre Paslier, met while studying Innovation Design Engineering at Imperial College London and the Royal College of Art. 

After their first video of an edible bubble encapsulating water went viral, they collaborated with chemists and chemical engineers from Imperial College to develop their first product, Ooho. 

In 2019 the brand Notpla was born, an abbreviation of ‘not plastic’, accompanied by an identity and brand strategy that better represents our mission and values and positions us as an environmental sustainability leader.

Notpla partnered with Lucozade to replace single-use plastic cups and bottles with 36,000 Ooho at the London Marathon. Worked with Just Eat to launch a food container coated with seaweed, a revolutionary move for the takeaway industry that has traditionally relied on plastic or chemicals to hold food. Closed a £10 million Series A financing round to rapidly accelerate our portfolio’s industrialisation.

Funding & Investors

In April 2017, we raised £850,000 (in three days!) on Crowdcube, and received hundreds of millions of views on social media.

Our first VC funding from Sky Ocean Ventures in 2018 accelerated the development of the second generation of the Ooho machine. 

We raised our seed round in 2019, led by impact VC funds Astanor Ventures and Lupa Systems, which enabled the development of Notpla Coating and the team’s expansion.

In December 2021, we closed a £10 million Series A financing round led by Horizons Ventures, with participation from existing investors Astanor Ventures, Lupa Systems and Torch Capital.

Media

We are widely featured as pioneers of seaweed and the emerging sustainable packaging markets. Discover a selection of our latest media appearances here.