Prince William gives Notpla a royal shoutout on The Graham Norton Show

November 3, 2026

It's not every day you hear your company mentioned on national television. Especially by the future King.

During a special episode of The Graham Norton Show, Prince William joined Graham Norton to discuss The Earthshot Prize ahead of its 2026 awards ceremony in Mumbai.

Reflecting on the success of previous Earthshot winners, the Prince of Wales singled out Notpla, sharing the story behind our seaweed-based packaging and our mission to make plastic packaging disappear.

Since winning The Earthshot Prize in 2022, we've continued to scale our impact, including our partnership with Levy UK + Ireland, part of Compass Group, which aims to replace 75 million single-use plastic items across major sporting and entertainment venues.

It's a proud moment for our team and a reminder of the role The Earthshot Prize plays in championing solutions that can make a real difference.

A big thank you to Prince William and The Earthshot Prize for continuing to put seaweed in the spotlight.

Watch the moment here.

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