A Seaweed-Powered Win at the 2025 Pentawards | Innovation of the Year

October 7, 2025

Notpla Rigid

Industry Awards

Seaweed Innovations

We’re proud to share that Notpla and Plastek UK have won Silver for Supplier Innovation of the Year at the 2025 Pentawards, celebrating the successful launch of Kelpy Bone, the world’s first seaweed-based dog toy.

Made using Notpla Rigid, our injection-mouldable material crafted entirely from natural ingredients - the Kelpy Bone shows how nature can perform just as well as plastic, without leaving a trace behind.

This plastic-free, durable alternative sits outside single-use plastic directives, yet delivers all the strength and playtime endurance any dog could need.

After a successful debut in Australia, Kelpy Bone is now preparing to expand into new markets, proving that the future of pet play can be fun, functional, and regenerative.

A huge thank you to our partners at Plastek UK and the Kelpy Bone team for bringing this idea to life and for showing what’s possible when innovation meets nature.

Read one of our most recent articles

What we learned at the first UN Global Seaweed Initiative Meeting

Last week, we joined governments, scientists, seaweed farmers, researchers and policymakers in Geneva for the first annual meeting of the United Nations Global Seaweed Initiative (UNGSI). The meeting marked an important milestone for the seaweed sector.

PPWR: What Europe's new packaging rules mean for food packaging

For years, packaging decisions have largely been driven by cost, performance and availability. Increasingly, they're being shaped by something else: regulation.

Plastic-Free July: A different way to think about food packaging

Every July, Plastic-Free July encourages millions of people to rethink their reliance on single-use plastic.It's a conversation that's helped change habits around the world. Reusable coffee cups, refillable water bottles and refusing unnecessary plastic have all become familiar parts of the month.For foodservice businesses, that conversation has evolved.