Ooho is a testament to our material science philosophy, crucial in sculpting Notpla's identity and trajectory. Today, our vision is to create truly natural biomaterials capable of solving real-world challenges at scale with the greatest positive impact on our planet. We hold ourselves accountable to the highest standards, only working with natural materials without any chemical modification and constant experimentation and refining new formulations to function in everyday life.

As packaging innovators, our team's superpower is collaboration,  blending design and rigorous scientific research to push the limits of what packaging materials can accomplish and create new products and experiences beyond plastic. We take a holistic approach as we consider solutions for the future, beyond the molecular properties and into the sensory experience, behaviours, and aesthetics. What is it like to peel an apple or eat a tomato?

As a conscious effort towards sustainability, event organisers are offering runners the opportunity to reduce plastic waste by introducing them to Ooho. This innovative solution has already been successful in high-profile events like the London Marathon, Gothenburg Half, Zevenheuvelenloop, Bari Half, Tough Mudder, and Vitality Half Marathon.